Bain & Company

Key Activities 

• Prototyping Hi-Fi wireframes 

  • Designing new screens for desktop 

    • Weekly digest 

    • Explainer and graphic for engagement rate 

    • LTV:CAC 

    • FF Score page 

    • Info icon updates 

    • Funnel health page 

    • Customer segmentation module 

  • Optimize existing screens from mobile to desktop 

    1. Admin page 

    2. User Testing 

    3. Observing and transcribing 

    4. Synthesis and actionable 

Challenges  

1. Problem solving for users and clients  

   • Understanding how the users would use the feature was challenging before getting feedback for preliminary screen designs 

   • Creating multiple variations of screens to present the most viable version or diverse options to the product team. 

2. Communication and presentation  

   • Maintaining consistency/hierarchy and detail with other screens when creating new screens 

   • Visualizing feature design ideas requested by the team and creating the preliminary screens that accurately reflect the requests before feedback was challenging 

3. Team work   

   • Alignment from different time zones 

Learnings  

1. Problem solving for users and clients  

   • Deriving insights and most significant pain points of the user mentioned in the interview, and recommending actionable solutions for them 

   • Understanding the what type of information the users will look for in the features of Fast FRWD and how they would use it. 

2. Communication and presentation  

   • Creating multiple variations of screens to present the most viable version or options to the product team 

   • Design the flow of screens so that people of other roles other can comprehend the process and design accurately. 

   • Use Figma tools more effectively to create Hi-Fi designs 

3. Team work   

   • Daily check-in and alignment with the team members on the design team 

   • Visualize feature design ideas requested by the team with more detail to suggest screens that match the client’s needs or ideas.